Google Pay - Brand Launch Social Campaign
Google Pay
social campaign
AGENCY: CASHMERE
For the relaunch of the new Google Pay app, we wanted to help reframe people’s perspective about finances with a social campaign that spoke with our audience, not at them.
The Problem: Google Pay needed a bigger social presence to convince people to download and use the app as major financial tool
The Solution: Create a social-first campaign that spoke to the audience using level-headed, non-pandering financial advice and social trends.
